Airlia - FMCG E-Commerce Platform
Project Overview
A high-performance direct-to-consumer store for an FMCG brand featuring catalog caching and WhatsApp funneling.
The Challenge
Adithyaa Ram Industries needed a sleek, direct-to-consumer e-commerce portal to showcase their FMCG lineup. In India's highly competitive FMCG landscape, their main requirement was a website that loaded instantly on mobile networks and redirected prospects directly to a WhatsApp checkout to ensure zero leakage in the sales pipeline.
Our Solution
We developed a server-rendered Next.js store optimized for core web vitals. By caching product catalogs server-side and using next-generation image compression, we minimized page payload. We built a custom WhatsApp shopping cart integration that formats and forwards orders instantly to the client's sales team.
export function dispatchWhatsAppOrder(cart: CartItem[], phone: string) {
const summary = cart.map(i => `${i.qty}x ${i.title} - INR ${i.price}`).join('%0A');
const url = `https://wa.me/${phone}?text=New%20Order:%0A${summary}`;
window.open(url, '_blank', 'noopener,noreferrer');
}Measured Impact
Key Features Delivered
- Ultra-Fast Catalog Loading
- One-click WhatsApp Order Dispatch
- Responsive Glassmorphic UI
- SEO & Image Delivery Optimization
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